QUANTITATIVE METHODOLOGY

Healthcare Industry

Case Study 7: Phone-to-Web - AI Adoption in Healthcare (USA & UK)

Problem

A global healthcare firm needed insights into the adoption of AI-driven technologies among healthcare professionals in the USA and the UK. The target audience consisted of senior healthcare professionals (e.g., medical directors, C-level executives) with at least 5 years of experience in AI implementation within healthcare institutions.

Solution

Mindsforest used our internal expert team to pre-screen respondents through phone interviews, ensuring they met the qualifications. Once qualified, they were invited to complete a web survey on AI adoption in healthcare. The survey was administered across the USA and UK to gather insights on AI usage, benefits, and challenges.

Result

Mindsforest delivered 500 completed responses with a 15% incidence rate. The client gained detailed insights into AI adoption in healthcare, enabling them to refine their product offerings and better align with industry needs.

Case Study 8: Phone-to-Web - Healthcare IT Professionals' Views on AI (Germany & France)

Problem

A healthcare technology company wanted to understand how healthcare IT professionals in Germany and France were integrating AI into their IT infrastructure. The target audience included IT managers and directors from hospitals and clinics with experience implementing AI technologies.

Solution

Mindsforest’s internal team conducted phone-based pre-screening of healthcare IT professionals in Germany and France. After ensuring they met the necessary qualifications, respondents were invited to complete an online survey. This method ensured a targeted, high-quality sample.

Result

Mindsforest delivered 400 completed responses with a 20% incidence rate. The client was able to refine its AI solutions for healthcare IT professionals based on the feedback provided by the respondents.

B2C Industry

Case Study 9: Phone-to-Web - Consumer Health Tech Adoption (USA & Canada)

Problem

A health tech startup required data on consumer adoption of wearable health devices in the USA and Canada. The target audience consisted of tech-savvy consumers aged 25-50 who had used wearable health devices in the past 6 months.

Solution

Mindsforest used our internal team and strategic partners to pre-screen a sample of 500 qualified respondents via phone interviews. The respondents were then invited to complete a web survey focused on their experiences with wearable health devices.

Result

Mindsforest delivered 500 qualified responses with a 25% incidence rate. The client was able to assess consumer preferences, pain points, and opportunities in the health tech market, helping them improve their product development.

Case Study 10: Phone-to-Web - Consumer Behavior in Mental Health Apps (USA & UK)

Problem

A mental health tech company wanted to understand consumer behavior around the adoption of mental health apps in the USA and the UK. The target audience included individuals who had used mental health apps at least once a week for the past three months.

Problem

The client, a global smart home technology brand, needed insights into consumer behavior regarding the adoption of smart home devices, including voice assistants, security cameras, and connected thermostats, in the USA and Canada. The target audience included tech-savvy consumers aged 25-45 who had purchased a smart home device within the last 6 months.

Solution

Mindsforest pre-screened 500 respondents via phone interviews, ensuring they were active users of mental health apps. Once qualified, they were invited to complete a web survey to assess satisfaction, effectiveness, and suggestions for improvement.

Result

Mindsforest delivered 500 completed responses with a 20% incidence rate. The client gained insights into user engagement and satisfaction, leading to improvements in app features and overall user experience.

B2B

Case Study 11: Phone-to-Web - AI Impact in Consumer Healthcare (Australia & New Zealand)

Problem

A consumer healthcare brand wanted to understand the impact of AI-driven solutions in the healthcare products market in Australia and New Zealand. The target audience consisted of consumers aged 30-60 who have used AI-driven health solutions or devices, such as AI-powered fitness trackers or diagnostic tools.

Solution

Mindsforest's internal team conducted phone interviews to pre-screen respondents, ensuring they were qualified to participate in the study. Once qualified, the respondents completed the web survey to explore the consumer perceptions of AI in healthcare.

Result

Mindsforest delivered 400 completed responses with a 15% incidence rate. The client was able to gather critical insights into consumer behavior toward AI-powered health solutions, helping them shape their marketing and product development strategies.

CCase Study 12: Phone-to-Web - Consumer Sentiments on Telehealth Platforms (USA & Canada)

Problem

A health services company needed to explore consumer sentiments toward telehealth platforms in the USA and Canada. They were particularly interested in understanding how users perceived the quality, accessibility, and effectiveness of telehealth services. The target audience was patients aged 25-55 who had used telehealth services in the past year.

Solution

Mindsforest's internal expert team pre-screened 500 respondents via phone, ensuring they were users of telehealth platforms. The respondents then completed a web-based survey to assess their experiences with these services.

Result

Mindsforest delivered 500 completed responses with a 20% incidence rate. The client received valuable insights into patient satisfaction and areas for improvement, helping them optimize their telehealth services and improve patient engagement.